The headline of Leadership Network's Advance article states: "Successfully branding a church takes more than more a cool logo." The articles covers some basic points on branding and tells the story of two churches. Chip Rigs, the missions pastor at Hope Baptist in Las Vegas, describes a visioning and branding process their church went through. Although unnamed, that group is Auxano. The process delivered the vision frame and branding deliverables that are still in process. One side of the frame is the values or mission motives. Chip mentions that we went from nine values to four, but he doesn't say what those four are- they are below. Read article.
• God Dependence
Apart from God we can do nothing; through Him we can do all things.
• Real Relationships
Following Jesus is all about relationships.
• Generous Living
We live life ready to make a difference in the lives of others.
• Kingdom Expansion
We seek to join God’s activity in Las Vegas, the West, and the world.