We spend a great deal of time helping churches build their brand as we communicate vision visually. One part of the brand is a tagline- a short phrase that communicates the promise or strength of the church and its vision. When this is done well, it can be an important part of the church's vision, messaging and marketing. When it is done poorly it degrades into something flimsy and ineffective. Here is a great article on how cheesy slogans fail to deliver and how we must position our message within the construct of a meaningful story. From the current Fast Company: Kill the Slogans Dead. This is an adaptation of the Anti-Slogan Argument in the book, Made to Stick, by Dan and Chip Heath.
So...what's the worst church slogan you have ever heard?