When Small, Short and Plain is Good
I just saw this article entitled Brevity in Church Solutions Magazine by my friend Bob Adams. After some recent meetings with church leaders I was reminded that this simple wisdom can easily be overlooked:
“When it comes to effective communication, small beats large; short beats long; and plain beats complex. Sometimes, visual beats them all.
The above quote, from Dr. Frank Lutz’s book, “Words that Work,” is an appropriate challenge for every leader. Good leaders communicate. They may use the written word, spoken word, or visuals instead of words, but good leaders communicate.
How are you doing in your communication? Are your words simple, to the point and memorable? Are your words consistent with your actions? Can the reader or listener visualize your intent?
Or, are no words at all the best path to take? We live in a society almost overwhelmed by the visual image – and we ask for more! Sometimes, a visual image is the best “word” we can use.
Communication – written, spoken or visual – is just a tool that you, as a leader, have at your disposal. But what a powerful tool. Communicate concisely with passion, purpose and persuasiveness, and you’ll be well on the path to becoming a great leader.”
Amen! I’m a big fan of good communication… Effective messaging can be only part of the battle, though. Researchers say 2/3rds of the intent of a message is communicated nonverbally – by body language, tone of voice, facial expression.. So not just talking, but looking, listening and feeling. The best leaders in my life communicate sincerely on all those levels.
Agreed! One great tool I have used to show important words in a passage or other writing is Wordle.net