August 5th, 2009

Why Great Vision + Wrong Media = Less Influence

I was just coming off a study break with lots of stuff ready to post, when a new friend named Gordon Marcy sent me a link to this article.  Gordon is a guy dedicated to building media platforms for kingdom impact (and will hopefully be joining us for the Houston Vision co::Lab starting in Sept.) 

The article Gordon sent is "Why Willow Creek and Saddleback are Losing Influence While North Point and LifeChurch.tv are Gaining Influence" posted on ourchurch.com

In a nutshell, the article argues that while Bill Hybels and Rick Warren created influence through preaching, books and conferences, the primary media of their craft and day, Andy Stanley and Craig Groeschel have now created more influence by utilizing the leading media as communication technology changes. 

What media are they referring to specifically? The article cites some interesting stats related to how these church staffs use multimedia, blogs and twitter. 

To be sure, the article risks over simplification, but will make you think about your vision's influence. The full article is long for a blog post, but worth the read and includes a stream of interesting comments. 
 

2 Comments on to “Why Great Vision + Wrong Media = Less Influence”

  • According to Warren’s staff, Rick just instructed the entire staff to sign up for Twitter asap. No kidding.

  • Holy Spirit led evangelist and Philanthropy and Development Specialist targeting Christian churches and Christian Para-church ministries with skills training in fund and board development, “Making Vision into Provision: Recognizing and Fulfilling Isaiah 60:5 for Your Ministry” – Pastor/Evangelist/Public Speaker/Author Reverend Chuck Cunningham is available for your next Holy Spirit Revival. Your church can have souls getting saved and the bills getting paid!

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