Top Ten Church Logos for Telling Story through Design
My favorite mantra for branding is “communicate vision visually.” Of course that is an important but not the only consideration for great logo design. Here is an example of some church logos by Auxano Design with a little explanation of how the design connects with the church’s story and vision.
LOGO #1: This congregation declares, “We are God’s Foundry to transform all people into faithful servants of Christ.” The logo creates a dynamic and memorable experience when you see the “molten pour” created by the white space of the mark for the first time. The process of transformation “being poured from God above” is strongly and uniquely visualized. This UMC church connects its identity back to Wesley’s first congregation that literally met in a foundry.
LOGO #2: The Met’s mission is to connect people each day to the real Jesus in a real way. The logo uses dot’s to represent people connecting. The busyness and sometimes fragmented activity of suburban living is reflected through the asymmetric circle pattern, inspired by the church’s Kingdom Concept. Yet a cross is revealed in the midst of life’s connections. The tagline of the MET is Live for More.
LOGO #3: The mission of First Baptist Spartanburg is to encourage complete and courageous living in Christ. This distinct cross emblem is a visual representation of “encouraging courage” utilizing a combination of a heart shape (encouraging) and a shield design (courage). The emblem creates four sub-icons for FBS’s strategy – the heart, the shield, the cross and a hidden icthus in the image. You can see them on the website.
LOGO #4: The Kingdom Concept of Neartown is to bring the whole gospel to busy young dad’s who are moving back to the city, signified ultimately by a deep experience of the peace of Jesus. The engaging and symmetric design is a unique, stylized cross connoting peace. Yet the cross also resembles a mix-master as a symbol of busy, city life. The beauty of the mark and subtle reference to a highway interchange creates a dynamic conceptual tension to highlight the mission. A masculine color scheme was chosen to resonate with the target audience.
LOGO #5: The mission of CFBC is to make sense out of life through Christ centered living. Instead of creating a cross “directly” with design, a cross is formed by the white spaced between the “random” placement of different size and color rectangles. The pieces of life don’t always seem fit but when Christ is seen at the center, life makes more sense. The unexpected placement of the typeface reinforces the distinction of the entire logo.
I like them all…especially Logo #4.
Great work!
How does Pointway Church’s logo compare?
http://www.facebook.com/photo.php?fbid=443811696977&set=a.10150101650736978.315415.95788101977&type=1&theater
Great piece on branding churches, Will! Thanks for sharing.
Patti
Extremely helpful for my work right now! Thanks & blessings to you!
Jeff
It took me a minute to figure out The Foundry’s logo, but once I saw it, I couldn’t look away. An absolutely great piece of branding!
I would agree with Tim, The Foundry’s logo is brilliant through its abstract understatement.
[...] to developing a church’s vision frame before providing traditional consulting services. In a recent blog post, he shared his list of the “Top Ten Church Logos for Telling Story through Design” [...]
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[...] Of course I’m going to mention one of the logos we designed at Auxano, right? I won’t repeat it here, but I already shared a short case study on this church and their logo here. [...]
[...] This guideline goes back to our branded house strategy. A church is a very finite, limited group of people. The most important idea at anytime for attenders of the church is the ONE singular reason for the church’s existence. What is the story? What is the big idea? What is the mission of the church that we want to keep before everybody all of the time? This should not only be clear, but clearly represented visually through the church’s primary logo and brand attributes. One of my most popular posts will provide more info and illustration: Top Ten Church Logos for Telling Story Through Design [...]