A few years ago, Jarrett moved from Willow Creek to lead 722, a singles ministry associated with North Point Community Church, formally spearheaded by Louie Giglio. When I found out that Jarrett was responsible for leading 722 to close its doors, I couldn't resist a phone call and short interview. I had one question in mind. How would a strategic bunch of folks, connected to strategy maven Andy Stanley, shut down a ministry?
Here are some notes I made from the interview. Below is Jarrett's announcement to 722 in 2008.
- After Louie Giglio, our team was tasked with taking 722 to the next level
- Louie was incredible communicator and they did great worship
- There was a strategic choice to not offer 722 specific serving opportunities and small groups
- 722 started as a singles ministry but ended up attracting people 16-46 years old
- Clarified our vision to reach single folks in the city
- Asked college and high school students to get plugged into their OWN ministry (who wants 30 year olds at their highschool?)
- Half our audience dropped in one night
- Moved to Buckhead campus, better version, although radically different
- We continued with the same basic format of worship and teaching
DISCERNING THE NEED TO STOP
- After a year run, things didn’t take off like we had hoped
- We wanted to reach people that Buckhead church wasn’t already reaching
- We had become more of an alternative service to the weekend without realizing it
- If we can’t be radically unique and absolutely critical, we wondered why we should exist
THE DEFINING MOMENT
- We finally asked two questions as a team
- Q #1: Do you think that 722 is doing what only it can do to reach people that no one else is reaching?
- Q #2: So is there any reason to continue what we are doing now?
- We all concluded that we didn't want to give our lives to an option.
THREE GREATEST LEARNINGS
- Engage a prayerful process about shutting down the ministry
- The best thing we did was to quit doing what we had always done hoping it would offer different results
- Our greatest challenge as leaders is we can't see quitting as winning