December 28, 2014

12 Church Logos that Tell a Story (and Why Yours Should Too)

12 Church Logos that Tell a Story by Will Mancini

Auxano just released another TeamUP download that focuses on one of our six services: communication. As a “vision shop,” we believe that all vision should be communicated visually. This gorgeous, free PDF will share a little bit more about our philosophy of communication and how your design can elevate and demonstrate the unique work of God in your church. Christmas is a great time to remember that Jesus is the logos of God; that is, the word, the expression, the representation of Him. In the beginning was the logos and the logos was with God and the logos was God (John 1:1).

Here is a glimpses of the logos we will explore inside.

Auxano 12 Church Logos

Also included is a guide (we do this with all TeamUP downloads) that you can walk through with your church team. Be sure to forward this to your team for first of the year planning. Wouldn’t you like to take your communication to a whole new level in 2015?

Church logos teamUp

Download our newest free resource: TeamUP – 12 Church Logos That Tell a Story

December 26, 2014

6 Reasons Why Most Church Strategic Planning Is a Waste of Time

Church Strategic Planning

Most church strategic planning is a waste of time no matter what you call it or why the church started the planning to begin with. Have you ever personally experienced a time-waster planning retreat?

The planning may be called lots of things like:

  • long range planning
  • vision planning
  • visioning weekend
  • goal-setting
  • strategic operations

In addition to the variety of names, the planning may be spawned for numerous reasons like facility planning, attendance decline, website design, or capital campaign initiatives to name a few. But whatever you call it and and whatever got the process started, Many pastors confess that the outcome of strategic planning  is left wanting. The usefulness of the deliverable itself—the plan, the report, the vision—is so limited, it will soon be stored in a church closet otherwise known as the strategic planning notebook graveyard.

Sound like a doomsday message? I hope not! Because a well designed vision process is one of the most exciting things to lead and experience. It’s why Auxano has eight full-time consultants (we call ourselves navigators) with dozens of Church Unique Certified and Network Navigators who practice our Vision Framing Process part-time. Literally hundreds of churches go through the process every year with amazing success!

So what are the reasons why most church strategic planning is a waste of time? 

Reason #1: Most planning deliverables have too much information.

Two weeks ago, I looked at a current strategic planning document for a church. In addition to a statement of mission and values, the plan contained 5 overarching objectives and 22 goals. It’s not unusual to see this much information. The problem with “too much: is that the only person who benefits is the executive pastor type or board member with a high need for control. It helps them feel good to have all of the objectives and goals listed in one place. The real problem is that no one else in the organization cares that much about the goals.

Does that sound harsh? It shouldn’t. It’s not a negative commentary on the people and their motives, its a negative commentary on the model of planning. In a nutshell, a plan with too much information misses the human element. It doesn’t connect on an emotional level and doesn’t help the average person, really know what to do.

How much information should your plan have? At the summary level it should have five things: mission, values, strategy, measures and “vision proper.” Vision proper means that everyone knows the one, most important goal at any time. For certain people in the organization, there are tools for more complexity, but not much more.

Reason #2: Most mission and values statements are too generic.

We have been so saturated with generic in church leadership we don’t even realize what it is any more. Here is the key principle to understand: Mission and values should be broad but not generic. They are broad because many types of activities are required to accomplish the mission and many different kinds of tasks can flow out of a deeply held value. Therefore your mission and values should be broad yet specific, rather than broad and generic. Consider these definitions to help you think about this idea:

Broad: to a great extent, ample, vast, extensive, large

Generic: applicable to all members of a group; a name not protected by trademark.

Specific: precise or particular; peculiar to somebody or something.

Applying these definitions we would say that your church’s mission should be extensive and vast, but peculiar to your church. 

 

Perhaps the best way to describe idea of broad yet specific is to think of oceans. There are five oceans in the world, Atlantic, Pacific, Indian, Arctic and Southern. These are broad bodies of water with complex ecosystems and each is a world of its own. But they are also specific and unique. To make the bridge to church, the better analogy might be a lake. There are over 112 millions lakes in the world larger than half an acre. Each one is peculiar, despite the fact that to a frog, each of the lakes provides for a “broad” environment.

A broad and generic mission is: love God, love people and serve our community. A broad and specific mission is: inviting people into the unexpected joy of desperate dependence on Jesus. To get to broad and specific read this post on why churches operate at less than 50% effectiveness. It will help you get past generic.

The last four reasons are below and will be unpacked in follow-up posts:

Reason #3: Most strategic plans don’t clarify how the mission is accomplished.

Reason #4: Most strategic plans for churches don’t clarify  when the mission is accomplished. 

Reason #5: Most planning processes involve too many people.

Reason #6: Most planning processes neglect training on vision competencies.  

So how many strategic planning experiences have you had that you considered a waste of time? I would love to hear the total!!!

December 11, 2014

10 Ways We Get in the Way of God Building His Church

God Builds the Church Will Mancini

Scriptures clearly remind us that God is building his church. But the reality of church can seem so contradictory to this truth. Reggie McNeal once wrote, “We have the best churches men can build, but we are still waiting for the church that only God can get the credit for.”  When things don’t go well at church, is it possible that we are getting in God’s way?

The quote from Reggie  has been retweeted quite a bit this last week. It got me thinking about theses question:

  • How am I unintentionally trying to build a church without God?
  • How I do become an obstacle to the Spirit’s work, without realizing it?
  • I am making ministry harder than it should be?

As I reflected on the possible answers I become all too aware of my own failures and mistakes along the way. While tempted to do a short paragraph on each point,  I believe the single statements alone say enough!

10 Ways We Get in Way of God Building His Church:

Way #1: We rely on human wisdom, not God’s, by copying what we see in other churches. 

Way #2: We misdirect our energies by confusing the ends and means of ministry.

Way #3: We use our ministry platform to display our gifts more than to develop the gifts of others.

Way #4: We avoid transparency thus making ourselves more than we really are. 

Way #5: We decide to stop growing thereby limiting  the growth of others around us. 

Way #6: We settle for ministry assignments that are disconnected from the entire rescue mission of redemptive history. 

Way #7: We choose denial instead of facing the answers to difficult questions.

Way #8: We use our influence to stay in a ministry position longer than we should.

Way #9:  We loose our love for people but pretend we don’t.

Way #10: We take ourselves too seriously by not resting in weekly sabbath. 

Dear Father,

Please rescue us from ourselves. Forgive us when we unintentionally get in the way. We acknowledge that we can operate out of pride and self-strength as easily as we can be tempted by comfort and inaction. Thank your for the privilege of participation in your church-building, kingdom-expanding work on earth. We want to see you get all of the credit and work more than we could possibly dream!

December 6, 2014

The Top 10 Reasons to Advance Church Goals One Big Goal at a Time

Church Goals by Will Mancini

Most church leaders never experience what it feels like to have one big goal for their entire church. (Unless of course they are raising funds in a traditional capital campaign.) Yet, to be a part of a church culture that sets and achieves big goals time and time again is as God honoring as much as it is exhilarating!

What do most churches do instead of having one big goal? Its pretty simple. They either have no clear and stated aspirations at all or they have too many goals in an overwhelming strategic plan or cumbersome dashboard. The sweet spot is a rare yet priceless in-between: one highly visible, broadly supported goal. At Auxano we call this a “missional milestone” and it usually is based on a time horizon of 6 to 12 months out.

One key to understanding the value of having one goal, is that you have one goal at a time. That is, you keep resetting the next big goal to advance the longer-term vision of your congregation. (Learn more about the different horizons of planning.)

 So what are the top ten reasons to set church goals one at a time?

#1  One goal at a time focuses the attention of staff and leaders.

No goal = little focus. Too many goals = playing for different teams.

#2  One goal at a time creates greater energy among the congregation.

No goal = unactivated potential. Too many goals = depleted energy.

#3  One goal at a time directs everyone’s prayers as a concert of dependence on God.

No goal = random prayers. Too many goals = low likelihood of any goal-directed prayers at all.

#4  One goal at a time helps leaders think bigger about what God might be doing.

No goal = smaller thinking. Too many goals = fragmented thinking.

#5  One goal at time means we will set goals for disciple-making outcomes not just for raising money.

No goal = you only set goals when raising funds. Too many goals = people never see the importance of  disciple-making goals.

#6  One goal at a time generates a sense of momentum.

No goal = people define success any way they want. Too many goals = splintered momentum.

#7  One goal at a time helps us build toward bigger and bigger goals.

No goals = no “ramp” to bigger goals. Too many goals = each goal stays smaller.

#8  One goal at a time fosters healthy risk-taking.

No goal = no reason to risk. Too many goals = much lower risk threshold.

#9  One goal at a time connects people to the larger story of God’s redemptive history.

No goal = live in a smaller story.  Too many goals = disconnect people.

 #10  One goal at a time demonstrates God-honoring unity.

No goal = missed opportunity to show people our “togetherness.” Too many goals = shows people our different agendas.

December 5, 2014

Why You Need More than Church Capital Campaign to Fund Your Ministry

Church Capital Campaigns Why does your church need more than a church capital campaign? Because pastors and church leaders and good-hearted church attenders are tired of the “campaign fatigue” brought upon by the repetitive traditional approach to raising funds.

Stop Campaigning and Start Discipling

When church leaders are unaware of better alternatives, they get stuck in the traditional fundraising cycles, back to back (typically in 3-year cycles) designed to raise money without adequate vision, leadership development or disciple-making strategies in place.  Two years ago, the Auxano team felt led by God to address the sticky issues of this industry. I personally felt called to be a part of the solution and not just a naysayer regarding the old-school approaches. We are getting some extraordinary results from taking a different path; a better and more holistic approach. Here is one of our stories by Todd McMichen:

The Story of Mainstreet Church 

Recently, Auxano was engaged by Mainstreet Church in the greater Toledo, Ohio area to help rethink how they would continue to fund their vision. Mainstreet logo_originalUnder the leadership of Lead Pastor, Marty Pennington, the church had taken a leap of faith, constructed a new campus, and relocated to the new facilities enabling them to build relationships that move more people to full devotion to Christ. However, this new level brought about new resourcing challenges. The church had a healthy debt load that needed to be addressed and an ever-increasing cycle of one campaign after another. Each campaign resulted in lower participation percentages, a reduction in cash offerings, and smaller financial commitments by their members. Mainstreet was experiencing “campaign fatigue.” Campaign fatigue sets in when members of the church become weary of the repetitive cycle of campaign after campaign with no apparent end in sight. For both leaders and members, fatigue quickly grows into frustration and weariness. The church was at a resourcing crossroads and had several challenges that needed to be overcome.

  • How do we continue to fund the vision?
  • How do we stop the campaign cycle?
  • How do we re-energize leaders?
  • How do we disciple believers in the area of generosity?
  • How do we increase the number of people who are financially contributing to the vision of the church?

So what did Campaigns by Auxano recommend? Stop Campaigning and Start Discipling! The church courageously hit the pause button on their next campaign and developed a comprehensive discipleship plan around their “give fully” spiritual mark. They identified four stages of “giving fully” for Christ followers: emerging, engaged, growing, and generous. Members were challenged to assess their stage and take the essential steps to go to the next stage. The clear challenge was to “grow up” in the area of generosity. For some that meant to start tithing. For others it meant that God was calling them to become generous “above and beyond” givers. Mainstreet’s prayer was to create a culture of generosity among a broader base of their membership and provide a break in the campaign cycle. growing1 So what happened? Despite enduring the worst weather on record and its impact on their Sunday morning attendance, the church had amazing spiritual and numerical results:

  • 38% immediate giving increase for the first 12 weeks of the generosity initiative
  • 16% sustainable increase in budget giving beyond the first 12 weeks of the generosity initiative
  • more people contributing financially to the work of the church than ever before
  • a new generosity culture language that is empowering discipleship and making the mission transferable
  • a clearly designed and supported growth pathway from being an emerging giver to a generous disciple

When you bring the entire staff together, articulate a clear vision, and create a comprehensive discipleship strategy, churches can grow a generous culture that will produce immediate and sustainable results. Of course, you can keep campaigning if that is more fun!