Taking Vision Public, Step 6: Talking Your Church’s Vision Daily
Drip, drip, drip. It’s constant and you can’t not think about it. I know, I know, it’s a double negative. But haven’t you experienced that when you hear a drip somewhere in your house? You become obsessed with finding the source of the drip. Usually I don’t like using illustrations that have a negative connotation, but the final step to taking vision public is to drip it daily, and this constant dripping is a great way to think about it.
Near the end of Church Unique, I describe your leaders as the engine of your vision. Without leaders that are aligned with (actions) and attuned to (emotions) the vision, you’re destined for failure. How do you keep your key leaders aligned and attuned over time? You’ve got to drip vision daily in your conversations and interactions.
Here are a few simple questions to see how well you drip the vision.
- Have you drawn your strategy on the back of a napkin in a restaurant to explain it to someone in the last month?
- Can all of your key staff and volunteer leaders recite your mission and talk about why it matters?
- Have you spent time in the last month during a staff or leadership meeting to revisit your Vision Frame?
If you answered “no” to any of those questions, you need to do a better job of dripping vision daily. This is where your Vision Frame language, tagline, and key messages can help. Start using this language all the time—in every meeting, during every conversation. This language should infiltrate and permeate your conversations, becoming a part of your normal vocabulary. By talking vision daily like this, your vision will start to become ingrained as a part of your culture rather than just some language you developed once to be framed and put on the wall.
Here are three practical suggestions for ways you can drip vision daily.
- In the next conversation you have with a key staff member or volunteer leader, work in at least 3 phrases from your Vision frame, tagline, or key messages.
- Add “Vision Frame Review” to your leadership meeting agenda for sometime in the next month and take 30 minutes to reflect together on one or two parts of the Vision Frame (I’d suggest reviewing your mission and your strategy).
- Consider using the Vision Deck as a tool in your regular meetings. It’s a tool we developed with 52 suggestions for ways you can better integrate your vision into your culture during normal meeting rhythms.
The main thing you need to do is start dripping vision daily right now…if you’re not already doing it. You’ve got to be intentional about doing this at the beginning, until you develop it as a habit. Soon, talking vision should become a natural part of your daily, weekly, and monthly rhythms.
If you keep these six steps in mind: fill the pool (by articulating your vision), boil it down (by developing your tagline), describe the water (by crafting key messages), tap into the thirst (by communicating the Big Why), break out the hose (by leveraging every medium), and drip, drip, drip (by talking vision daily), you’ll have vision-soaked communication that will move your church or organization toward being more effective for your mission. And that’s the goal, isn’t it?
The First Step of Recovering Movement in Denominational Life
Effective movements know who they are.
There’s something missing in the leadership atmosphere of denominational life these days. Name your faith tribe—it’s true in every corner of North America. That “something” is an overwhelmingly clear, unquestionably compelling, big idea of why the “collective” exists. It’s the esprit de corps of “what makes us unique.”
In Steven Addison’s book, Movements That Change the World, he identified this uniqueness as a movement’s “founding charism”:
Christianity is a movement of movements—monasticism, evangelicalism, and Pentecostalism, to name a few. These movements can find expression in movement organizations such as mission agencies and denominations. . . . . Each new movement has a unique contribution to make to the kingdom—its “founding charism” or gift of grace.
The beauty of the founding charism is often best seen at a movement’s start—when it’s in the air and you can’t help but breathe it in.
If you could have asked one of Jesus’ 72 disciples, “What are you doing?” how clear do you think their answer would have been? If you could have talked to someone who experienced the early 1900s revival at Azuza Street, how magnetic would you have found their response to be?
Now it’s your turn. Why do you belong to what you belong to? What is your denomination about in 10 words or less? Go ahead—grab a dinner napkin and write something down.
As you think about your response, allow me to share a few guidelines to shape your “napkin sketch” answers.
Guideline one: Don’t answer with glittering generalities. If you tell me that your denomination exists to glorify God and make disciples, that’s great. But so does every other denomination, association and church-planting network. Go deeper and get more specific. Don’t be a restaurant whose only vision is to “serve food.”
Guideline two: Don’t let personal passion be your only criteria. The thing you write down—as passionate as you may feel about it—may or may not be what makes the movement unique. The “uniqueness of us” comes before and informs the “passion of me.”
Now, why are these questions so critical?
A denomination’s founding charism is like a new car or a new pair of shoes. Through rugged use and unintentional neglect, the vivid awareness of our reason for being fades away. Eventually, leaders engage in things like strategic-planning processes that add layers of objectives and goals to the equation. Then we add more denominational structure and programs. Then this, then that.
As the organization matures, complexity eclipses clarity. Before long, the half-buried treasure of our movement’s identity is completely lost beneath the surface of our conscious focus and energy.
The safeguarding of the movement’s primal impulse is key to the movement’s ongoing existence. Without it, activity is amoeba-like. A movement without a crystal-clear DNA would be better called a mush-ment.
Ultimately, the decision to move with clarity or to mush around “doing denominational stuff” comes down to a choice: Do we live, work and play with the large calling of God guiding our way? Does the church universal need a faith expression like ours anymore? Should we call it a day and disband?
These are bold questions. And our day demands a courageous response. It’s courageous to move ahead with bold vision. It’s likewise courageous to acknowledge that an association or denomination has fulfilled its purpose in its time.
(This post is an excerpt from an article I wrote for EFCA Today, the magazine of the Evangelical Free Church of America)
Removing the Invisible Walls on Your Leadership Team
Last week I was completing the Vision Frame with a church in California. They could feel the removal of what one pastor called their “invisible walls.” It’s an interesting comment given the fact that its a very effective church.
What is an invisible wall? It’s something your eyes can’t see that keeps your team from working better together.
- Mistrust
- Missed time
- Misalignment
- Misunderstanding
Every week brings a fresh truckload of glass bricks for your team to stack. Busy week after busy week leads to busy semester after busy semester. No one has ill motives. No one intends to build a wall. But the walls go up without conscious notice.
The good news is that it’s NOT rocket science to take down a wall. Haven’t you noticed it’s easy (and usually fun) to tear stuff down anyway? What we need are some sledge hammers to take down this hard-to-see barriers.
Weekly, I watch leadership teams tear down their invisible walls. Keep in mind, I am talking about effective teams, not broken ones.In Auxano’s clarity process, teams feel like a team at a whole new level. Even though the meeting room looks the same, the real albeit unseen barriers have been removed.
How do you demolish those walls? Try these five things.
- Give permission to identify walls.
- Beyond permission, shape a culture of authentic dialogue by how you give and receive feedback. Telling people that you are open to honesty and “push-back” isn’t enough. Permission has not truly been given until it you have done. Keep in mind if you don’t receive it well, you’ll shut down the sharing next time around.
- Schedule time dedicated to strategic conversations. Most teams don’t create enough space for important, non-urgent dialogue and decision-making. At Faithbridge over the years, the team has regularly “parked” (sometimes monthly) conversation topics for scheduled “strategic-stuff-only” meetings.
- Schedule margin in the calendar for “drop in” conversations. With the speed of ministry, it goes a long way to touch base for no “necessary” reason. It says you care. It says you are available to listen. It provides an opportunity to remove a glass brick, instead of adding one. Yesterday, I challenged a staff member pretty hard in a consulting meeting. Today I stuck my head in her office to check in and mentioned, “Hey, I pushed you pretty hard yesterday and I just wanted to acknowledge that it might have been a little too hard.”
- Make one bold feedback question a standard part of your team culture- “Have I done anything lately that has diminished the trust in our relationship?”
What other actions would you add to demolish invisible walls?
5 Indicators that Your Church’s Average Age Might Have Increased Without You Realizing
#1 The senior pastor has been there for over 10 years and is still preaching over 90% of the time. (No team presence)
#2 You could not tell the difference between the worship (music, praise, liturgy) last Sunday and a video of worship 5 years ago.
#3 There are no leaders under age 40 among the top twelve leaders.
#4 There is no one under age 40 participating in the worship planning, programming or leadership.
#5 A majority of the top leaders still laugh about the fact they don’t do social media.
Start Reaching Real Lost People Not Church Shoppers
This post is not for everyone. First, its for followers of Jesus who really want to reach messy people groups with the gospel, including some entrenched in darker darkness. Second, its for people who live within Las Vegas or a Southwest airlines trip to there at cities like:
San Francisco, San Jose, Oakland, Reno, Sacramento, San Diego, Phoenix, Tucson, Albuquerque, etc.
Vault is one of the most unique equipping opportunities you will ever have. This mini-conference (noon to noon, Monday-Wednesday next week) will bring you deep inside the thinking and methods Vince Antonucci and Verve Church use in Las Vegas, which have led them to reach atheists, pimps, prostitutes, bikers, Wiccan witches, Buddhists, strippers, lesbians, and many more of the truly lost, the people Jesus called all of us all to reach. I have been onsite with Vince and his team two times- his church work is the real deal!
How can YOUR CHURCH go from reaching church shoppers to reaching people who don’t like church? That’s what Vault is all about, and you don’t want to miss the conversation!
This year special guest John Burke will be leading three sessions of Vault. You may have seen John speak at Willow Creek’s Leadership Summit. He’s the author of No Perfect People Allowed, and the church planter and pastor of Gateway, one of the most evangelistically effective churches in America. John will share principles you can use to reach people who are truly far from God.
I will be there sharing thoughts on redemptive passion and vision clarity. Most importantly I am bringing one of our Auxano navigators, Dave Saathoff, who has learned how to reach thousands of people, far from God in San Antonio, Texas.
The cost is only $125 (or $100 for groups of 2 or more), which includes three meals and book giveaways! The conference is limited to about 100 people, which provides for an amazing dynamic that promotes learning and relationships. But it also means that registration will fill up soon, so register today!
