Will Mancini

The term “scope creep” is a term consultants use when their clients expect more than what the project originally outlined. The idea is that the scope of the project is slowing getting bigger, usually in imperceptible increments. Of course, no consultant wants scope creep to happen, but in an effort to please the client, its hard to prevent sometimes.

The same dynamic is ever present in ministry. It’s called “opportunity creep.”

What is “opportunity creep?” Its roughly the same idea, just applied to all of the positive ministry opportunities a pastor may face in the days and weeks of church life. By calling it “creep” we are acknowledging that it’s all too easy to say yes too much. By positioning this as a problem, we are highlighting that a lack of “opportunity management” can distract and dilute our ministry efforts.

Think about how many kinds of opportunities cross a pastor’s path:

• We serve a congregation that’s a bottomless well of  members’ needs.
• We are captured by the buzz of new ideas, new people, and new initiatives happening in church space.
• We live in  communities riddled with issues that we would love to “missionally” engage.
• We are digitally connect to an ocean of information and “friends.”

The bottom line: church leadership is rich soil for opportunity creep.

I will address opportunity creep with two follow-up posts:

1) The Five Primary Sources of Distraction in Ministry- this is about spotting the creep.

2) Applying Five Filters to Ministry Decision Making- this is about beating the creep.

I am currently helping a large, non-profit Christian retailer go through a visioning process. Last week a retail consultant led two hours of dialogue in a meeting I attended. These points are heavily adapted from that conversation with some additional thoughts on how they relate to the church.

Trend #1: Tweets and Seats- Provide free wifi and places to sit.

This is fairly simple to apply at church. Don’t wonder wether you should have wifi or not in any church space. Provide it! Retailers understand this is not a distraction for their customers but is a part of how their customers live (constant mobile connectivity). In addition, its an opportunity for customers to engage the retail space itself in deeper ways like getting more product information, validating lowest price or seeing creative applications and outcomes of certain products.

In church, the connectivity that wifi provides can translate to deeper engagement to everything that matters for the mission. Examples:

“Can I download the music I am worshipping to right now for personal worship on tuesday morning?

“Can I sign-up for a group while I am listening to a sermon on biblical community?”

“Can I use my preferred digital copy of God’s word while following the sermon?”

Can I take notes in way that will be automatically accessible in a cloud before I leave the service?”

The possibilities are endless.

Trend #2: Big Data- Know my wife’s birthday—and remind me—before it comes to my mind.

Big data is used to describe the massive amounts of data that retails are able to gather, configure and use to better serve their customers. As connectivity, social media and technology accelerate, big data will yield mind-numbing implications for how people are served. For example, imagine Hallmark cards reminding you of your wife’s birthday at the right time, the right place in the right way (device & medium) for you.

Today at Elevation Church, every attender was strongly urged to tear off a response card and answer three questions. The first question is “What year were you born?” The big deal is the appeal that was made in the moment of asking. The creative pastor shared that, “We want to do everything possible to design the best worship experience for you and this information will help us.” This is Elevation’s way of building their data.

There are a few big players out there in the church information space (I recommend checking out CCB). Be sure to select the one that is most usable and relevant for the future possibilities of big data. More importantly, think creatively of the umpteen ways that you can collect and use information to serve people. For example, I was recently scolded by my church’s student ministry assistant for missing the cut-off of camp sign-up. (Okay, it was my fault). But there’s about 3-4 different ways that this ministry could have reminded me of this info, if they used the data they already possessed. Is a simple text reminder asking too much?  Think of the implications way beyond event sign-up, like daily discipleship tools, digital missions and social story-telling. Quite frankly, the possibilities are amazing if church leaders wake up to this opportunity!

My prediction: the pastor of digital engagement will be the fastest growing new church job of the future.

Trend #3: The Back Story- Sharing why you sell what is you sell is more important than what you sell.

If you look, you will see many retailers returning to their roots and telling their creation story to emotionally connect you to their brand. Johnston & Murphy wants you to know they have been making shoes since 1850 and, it just so happens, they are the shoe provider for U.S. Presidents. While we see this all the time with creative upstarts and social entrepreneurs, more and more big for-profits are going there.

The simple lesson for the church is that values are important— a practice we are constantly trying to help church leaders advance at Auxano. This trend should be the church’s constant centerpiece, at least with regard to the biblical ideal. Why we do what we do is the heart of any ministry. The relevant application of this is pushing your ability to articulate—and then integrate—how your unique creation story and ministry values help people see, experience and engage the vision. The first step is to communicate the difference. Why does your community need your church anyway? (And don’t give me with generic answers.) Here is an article just posted on the Vision Room that will help.

Trend #4: Store within a store- Speak to specific segments within your tribe.

Stores like JC Penny or Best Buy are leading the way. At Best Buy you can make a purchase at several different stores within the big store. For example, you can buy standard cables for your new TV in the standard Best Buy aisles or you can go to Magnolia section, with a distinct in-store look and feel, and pickup higher-end cables. You will pay more, but you will also get customized service, like a follow-up phone call, to see how your TV installation went.

This is a harder point of application for churches, because of the pre-existing problem of fragmentation. In other words, if your church already has too much stuff, creating another sub-ministry logo won’t help. (Here is a post on that challenge.) The best way to apply this principle is not with a sub-ministry program in the traditional sense, but with an equipping feature in the “tools and resources” sense. For example, Mountain Park Community Church has a “Home Team” area in their lobby with tools for families based on specific family issues and life stages. The resource center does not clutter the church’s programatic offering but provides a “value-add” to certain segments of their congregation. The key question is “How can you add specific value to specific groups in your church?”

Trend #5: Generational Training- Teach a millennial how to greet a boomer.

Retailers know that age-segment values and practices can make people feel like arrived on a different planet.  You can’t just expect a 23 year-old woman to know how to great a 63 year old woman. Tight-niche retailers worry less about this because they will hire to mirror their demographic target.

But most churches don’t have this tight-niche luxury, so this trend is particularly appropriate. When was the last time you trained your first-impressions team or welcome ministry in generational preferences? Beyond greeting, imagine the rich implication for all of discipleship. In many churches with history over 30 years, generational viewpoints on walking with God may be your greatest under-utilized asset. How are you leveraging the variety of perspectives, convictions and practices of generations for the sake of the mission?

I would love to hear of any practical applications along these line at your church!

A couple of weeks ago I enjoyed a back-to-back connections with three very different and very fruitful ministries. On Monday, I was in Chicago with Dave and John Ferguson on the Community Christian Church team. On Tuesday I was with Mountain Lake  Church in Atlanta, and on Wednesday  I was with Upward Sports in Spartanburg, South Carolina.

These ministries demonstrate dramatic success. Dave and Jon have built a city-reaching, multi-site church as well as a church planting network (New Thing) around the defining value of “reproducing at every level”. Shawn Lovejoy has lead a unique and effective church in the shadow of Andy Stanley’s North Point Community Church. (In addition, he has encouraged a tribe of church planters through the ministry of churchplanters.com.) Both churches gather thousands of people weekly. Upward, as a sports ministry, has impacted millions and continues to cast mind-stretching vision to reach millions more.

My time in reflection on these ministries brought these observations:

#1 The unexamined vision is not worth casting.

When these leaders talk about what God is doing in their ministries, you can feel the ownership and passion that comes through the constant seeking, wrestling, deciding and articulating work of clarity. When they cast vision its real and its worth something not only because they sought God for it, but because they work for it.

#2 The more fruitful your ministry, the more time will be required—not less—to cultivate further clarity.

Great leaders know a simple fact: You can always be more clear. Most pastors treat a clarity exercise or vision retreat like its a one-time gig. But when you are around leaders who see crazy fruitful results, you’ll notice a certain and constant preoccupation with clarity. Ironically they are spending disproportionately more time doing things like:

• keeping the mission real and felt
• making the values active and visible
• insisting that strategy is sharp and aligned

At Upward the team always jokes about re-entering “the tunnel of chaos” as part of the constant clarity pursuit. At CCC, Jon Ferguson, on moment’s notice, can unpack the nuances of applying the 5-step process of reproducing at every level (pictured above.)

#3 Strategic assumptions and the strategy itself (that brought success) must be reinterpreted, reevaluated and reformulated every step of the way.

You don’t convert and develop people the same way at each phase in your ministry. Why not? First, because there is always room for improvement. Second, because times and people change. Third, because with success, your organization must adapt and expand how it does what it does. If you want to keep things both sophisticated and simple, you must dedicate serious time to dialogue and rethinking as a leadership team. At Community Christian I enjoy watching Dave Ferguson redraw the map of how they planned to reach Chicago. As the picture changed, so did the strategy. Currently they are reconsidering how to decrease the number of campus constants as they expand beyond their current twelve locations.

#4  A big vision is the natural byproduct of consistent passion for a simple mission over a long time.

These three  ministries didn’t start with a big vision. The started with passionate mission. Over time, the stick-to-it-ness of humble tenacity and mission clarity gives way to bigger and bigger dreams that become apparent as the mission moves forward. Caz McCaslin recalls the dream to extend his gymnasium to reach another 100 kids. Why? His mission was to introduce children to Jesus through sports. Eventually that mission would bring the dream of 1,000 church gyms with evangelistic basketball leagues across the country. He accomplished that years ago. What next? The same mission is generating a plan to win 4 million kids. These “upsized visions” could never be seen or achieved without a fanatical focus on the same mission over time. The same is true with CCC. After becoming a multisite with twelve campuses Dave and Jon are now talking about “the how” of 200. They just wouldn’t have see that fifteen years ago.

Which one of these lessons intrigues you the most?

Prof died today but his ministry continues to expand through the lives of over 13,000 students that were impacted over his 60 years of teaching at Dallas Theological Seminary. While working on a tribute, I first reflected on the sticky ideas that he planted in my mind through teaching and embedded in my heart through modeling. All but one quote below is straight from memory. There are literally hundreds more…

DISCIPLESHIP

• You cannot impart what you do not possess.
• You can impress from a distance, but you can only impact up close.
• If you cannot be accused of exclusivity, you are not discipling.
• You teach what you know, but you reproduce what you are.
• You never graduate from the school of discipleship.
• When God measures a man he puts the tape around the heart, not the head.
• Jesus never discipled one-on-one.

INFLUENCE

There are many things in life you “can do” for God. And the more success you have, the more opportunities will come. (You will know more people, you will have more resources, etc.) But most opportunities are distractions in disguise. Therefore find the one thing you “must do” for God.

• You focus on the depth of your relationship [with God]; let Him determine the scope of your ministry
• A good leader has a compass in their head and a magnet in their heart.
• Spend the rest of your life doing what God prepared you to do.
• The secret to concentration is elimination.
• Nothing is more common that unfulfilled potential.

SCRIPTURE

Many of us want a word from God, but we don’t want the Word of God. We know enough to own a Bible but not enough for the Bible to own us. We pay the Bible lip service, but we fail to give it “life service.” In a world where the only absolute is that there are no absolutes, there is little room left for the authoritative Word of God as revealed in the Bible.

• The Bible was written not to satisfy your curiosity but to help you conform to Christ’s image.
• The goal is not to make you a smarter sinner but to make you like the Saviour.
• Put the cookies on the bottom shelf (talking about making teaching accessible to everyone).
• Dusty Bibles lead to dirty lives.
• It’s a sin to bore people with the Bible.
• Christian education is a bomb with a long fuse— it takes a while to go off.
• Our problem is that we are in the Word but not under the Word.

PROCESS

• Most people don’t think, they just rearrange their prejudices.
• Your strengths develop your confidence; your weaknesses develop your faith.
• My greatest fear is not your failure, but your success.
• If you want to use your testosterone to grow hair, that’s up to you.

Good church leaders know the importance of releasing and sending people to do ministry. Jesus himself moved quickly from modeling ministry for twelve leaders, to sending out those same twelve to do ministry on their own (Luke 9:1).

Yet in observing hundreds of churches from coast to coast, not all “releasing” is the same. In fact, there is a good kind and a bad kind.  And if you don’t the difference, your ministry will be limited for the rest of your life.

Let’s say a pastor is consistently recruiting volunteers to initiate and lead in multiple environments like groups, classes, and teams. And let’s say he has just recruited ten new small group leaders. In the next week, let’s imagine these ten leaders will be facilitating some kind of learning and relationship building in homes for the sake of Jesus— a common snapshot of small group life in the American church.

What will actually happen in those homes?

In this scenario the most common kind of “releasing” is fragmentation. That is, we are not just splitting up and breaking into “smaller chunks of people” with regard to ministry time and place, we are also dividing and breaking apart the shared intent within each time and place.

The biblical and effective way to “release” is not fragmentation but decentralization. That is, taking some centrally defined intent and executing them without a central person or place defining the experience.

Most ministry activity is fragmented not decentralized because there simply no clarity of shared intent, no cultivation of shared values, and no development of shared abilities within the church. In short, their is no shared vision, just many little mini-visions everywhere a ‘piece’ of the ministry gathers.

The few ministries that operate a decentralized ministry have gone to great lengths to build a well defined vision first. Something other than a central pastor or central church building define the what, why and how of reality where ever groups, classes or events meet. That something always brings shared meaning in the form of  ideals, goals, dreams, tools, approaches, stories, etc.

To illustrate, Alcoholics Anonymous is a decentralized organization.  This successful program happens with no central person or place to guide it. But there is a central methodology—12-steps—with a defined set of values and practices that guide the experience of de-centralized communities.

What central methodology guides the experiences of your classes or groups or teams? Is your ministry fragmented or decentralized?

It is tempting to try to explain these concepts with metaphors like “the starfish and the spider” or apples and oranges. There are several quick and dirty metaphors out there. But based on your unique church context those metaphors may or may not work. That’s why I am working on a better metaphor or illustration for another post.  I would love to hear your ideas if any come to mind.