Will Mancini

In the last month I have been evaluating a pretty big decision. One of those kinds where, for better or worse, my resting moments are flooded with pros and cons and “what ifs.”  Here are some things I have been been doing in the process of discernment.

#1 Keep it about the walk.

Whatever the decision, remember Jesus is walking next to you and your life belongs to Him. How will the decision affect your relationship with Him? This question alone should be the only one you need to ask. During this season, I have been reflecting on the pattern of big decisions in my life and relishing the memories of Jesus guiding me for 30 years. Prayer this way becomes more than an act, it’s an expression of long relationship.

#2 Don’t get advice, get better questions.

Getting advice is a no brainer. The real pursuit is getting better questions. You will have the top three or four people from whom you receive general wisdom. What about the next 15-20 who can give you special, very specific insight? With each person, ask, “What other questions do I need to consider about _________?” or “Here is an assumption I am working from, but what question am I not considering?” I have had some big explosions of insight by asking these questions.

#3 Create a tug-o-perspective-war.

It’s important to “mine out” the conflict and tension of the decision. I even imagine a tug-of-war of different perspectives. Who can you enlist to pull on the different sides by offering new perspective? Of course you’ll have to live with the internal battle in keeping the first and last “move” of this list in mind. In the last month I have different sides “winning” as I stack each side of the rope with new people offering new points of view.

#4 Travel in time, while watching time.

God gave you an imagination so that you could dream forward and exercise faith. While we can’t predict the future, you can play out your decision, and practice in your minds-eye the blessings and byproducts of your big decision. How does the decision change your life in the next year? In the next ten years? How will the tone of the hours of your day be affected? How will all of your key relationships be affected? The list goes on. Remember there are times when your creative mind is more active, like the fringes of sleep and hypnotic states, like taking a long shower or driving. I intentionally use these times. But remember to watch your time. Don’t make a decision to quickly, and don’t forget that some opportunities expire. You only have the lifetime of the opportunity to leverage the opportunity of a lifetime.

#5 Do the trust fall.

In the end, every decision is an act of trust. Remember that crazy thing you did at camp when you were a kid? You really didn’t know if your buddies were going to let you hit the ground for a laugh. But you did it. You let go. You trusted. The final act of the decision-making process is the moment of commitment. How does this act of trust feel for me? I simply tell God, “I have listened and discerned as much as possible and I am making this decision for you. If this is not the right decision, I trust you to show and to direct my path. Everything I have and I am belongs to you.”

Right now, everything you do or don’t do is guided by a set of underlying values. The same is true for your church. Culture-savvy leaders understand how to mold the invisible stuff of values to shape, like clay, the atmosphere, attitudes, actions and automated responses of their teams.

What if we were to x-ray the intuitive movements of  great values-based  leaders? What would we see?

What if we were to  make even more conscious our intentions towards culture-shaping leadership? What core practices would come to the surface?

Here are seven:

#1 Articulation: The first step of culture-shaping is to identify, name and define. That’s what it means to be human- bringing meaning through how we label and distinguish within the created world and within the world we want to create. You can’t mold in the real world what you don’t hold in the mental world. So, what are you holding? What are your top 3 or 4 culture-shaping aspirations?

#2 Imitation: You teach what you know, but you reproduce what you are. Your life is broadcasting and multiplying a values set. How is that values set being consciously transferred by you, even though the receiver may not know it?

#3 Mechanism: If you lead a team or an organization, you have the authority to create a shared experience or a roll-out a new process. Think of a mechanism as an event or process that clarifies, restores, aligns or attunes your people with an existing shared value. Think of this as a wake-up call that shakes up business as usual.

#4 Collision: Oftentimes values get clear and concrete at the very moment they are violated. Or it may be a time of testing or crisis that brings a “near violation.” Look for collisions in the past and potential ones in the future to rehearse and strengthen values. As a leader don’t be afraid to name when you missed a values-based decision or needed a realignment yourself. That may be the most important impression you ever leave.

#5 Decision: Consciously run your decisions, big and small, through the filter or your values. Most importantly combine this with “imitation” and walk through a conscious decision-making process with your team using your values. What decisions are you facing today? What are your biggest decisions in 2012?

#6 Question: Dialogue is one of the leader’s greatest tools. And dialogue works best with questions, not answers. Ask questions to clarify, to meddle, and to rethink. Pose questions for your team to answer. Specifically bring bold questions that force new thinking around the same values.

#7 Celebration: The most often cited culture-shaping activity is celebration. People repeat what’s rewarded. Make sure you take time for this. If this is one of your perpetual weaknesses, assign someone on the team to plan the moments that mark your church’s progress. Life is too short not to celebrate!

Effective movements know who they are.

There’s something missing in the leadership atmosphere of denominational life these days. Name your faith tribe—it’s true in every corner of North America. That “something” is an overwhelmingly clear, unquestionably compelling, big idea of why the “collective” exists. It’s the esprit de corps of “what makes us unique.”

In Steven Addison’s book, Movements That Change the World, he identified this uniqueness as a movement’s “founding charism”:

Christianity is a movement of movements—monasticism, evangelicalism, and Pentecostalism, to name a few. These movements can find expression in movement organizations such as mission agencies and denominations. . . . . Each new movement has a unique contribution to make to the kingdom—its “founding charism” or gift of grace.

The beauty of the founding charism is often best seen at a movement’s start—when it’s in the air and you can’t help but breathe it in.

If you could have asked one of Jesus’ 72 disciples, “What are you doing?” how clear do you think their answer would have been? If you could have talked to someone who experienced the early 1900s revival at Azuza Street, how magnetic would you have found their response to be?

Now it’s your turn. Why do you belong to what you belong to? What is your denomination about  in 10 words or less? Go ahead—grab a dinner napkin and write something down.

As you think about your response, allow me to share a few guidelines to shape your “napkin sketch” answers.

Guideline one: Don’t answer with glittering generalities. If you tell me that your denomination exists to glorify God and make disciples, that’s great. But so does every other denomination, association and church-planting network. Go deeper and get more specific. Don’t be a restaurant whose only vision is to “serve food.”

Guideline two: Don’t let personal passion be your only criteria. The thing you write down—as passionate as you may feel about it—may or may not be what makes the movement unique. The “uniqueness of us” comes before and informs the “passion of me.”

Now, why are these questions so critical?

A denomination’s founding charism is like a new car or a new pair of shoes. Through rugged use and unintentional neglect, the vivid awareness of our reason for being fades away. Eventually, leaders engage in things like strategic-planning processes that add layers of objectives and goals to the equation. Then we add more denominational structure and programs. Then this, then that.

As the organization matures, complexity eclipses clarity. Before long, the half-buried treasure of our movement’s identity is completely lost beneath the surface of our conscious focus and energy.

The safeguarding of the movement’s primal impulse is key to the movement’s ongoing existence. Without it, activity is amoeba-like. A movement without a crystal-clear DNA would be better called a mush-ment.

Ultimately, the decision to move with clarity or to mush around “doing denominational stuff” comes down to a choice: Do we live, work and play with the large calling of God guiding our way? Does the church universal need a faith expression like ours anymore? Should we call it a day and disband?

These are bold questions. And our day demands a courageous response. It’s courageous to move ahead with bold vision. It’s likewise courageous to acknowledge that an association or denomination has fulfilled its purpose in its time.

(This post is an excerpt from an article I wrote for EFCA Today, the magazine of the Evangelical Free Church of America)

Kent Shaffer at Church Relevance shares some good stuff. I appreciate the fact that they do what they do to serve the Church. And he has learned the “big official list” gets lots of attention in the church leader space. When it comes to his blog ranking lists and conference lists I am usually one of the first to read and share.

With that as background, I have to say that I’m a little confused by Kent’s recent post that shows, in his opinion, the “Top 77 Church Logos of 2011” and I thought I’d respond with a few thoughts.

Let’s start with this—the statement I like most in Kent’s post is this one: “…a good logo communicates the unique qualities of its brand.” The way we say this at Auxano Design is that your logo should communicate vision visually. Of course, it can’t communicate everything about your church, but it can serve as a visual front door that matches what people will experience once they step through that door.

Now, I’ll move on to my questions.

1. 77 top logos? Really?
I’m not sure that a list of 77 anything is all that helpful, other than as a gallery that we can all peruse and say, “Those are nice.” Especially within the context of communicating vision visually, certainly there are some among that 77 (or beyond that 77) that are more effective at communicating vision and deserve to be examined more closely. I’ll single out a few from Kent’s list below for this reason.

2. Where are the stories?
When the list has this many entries and there is very little context of how these 77 were chosen, I want to hear the stories of these churches. Why did that church choose this specific logo? What about their vision or unique calling is communicated through this specific design? There are some great looking logos on this list that could possibly be communicating things that aren’t connected to vision and mission, but there’s no way to know that without the background story.

3. Why do unused concepts make the top 77?
If the true essence of a great logo is that it communicates vision visually or, in Kent’s words, that it “communicates the unique qualities” of a brand, how can we include unused logo concepts in the list? That serves as a signal to me that the list is more about what looks nice rather than what communicates the uniqueness of a specific congregation. Therefore we have reinforced the classic problem of church design: slapping together pretty pictures without meaning. (Read Picasso’s Missing Subject, my contribution to the Outspoken book on church communications.)

Those are probably my initial three questions about Kent’s list. From his list, however, I’ll pull out a few to examine more closely…because I think they are more effective.

Christ Church (Fort Lauderdale, FL)

From a brief look at their website, Christ Church seems to have done a good job of choosing a logo that connects with their unique way of communicating their vision. They talk about being a “gathering of people coming together to leave a personal and eternal ‘fingerprint’ on the world around us.” This type of language can form the foundation of a unique way of interacting with the world, inviting people into this kind of life. I love it. And their logo, which is a cross made of fingerprints, communicates the personal nature of this invitation and how each person can make a contribution to it. Great stuff.

Harvest Church (Mobile, AL)

Here’s a great example of communicating vision visually. While I don’t necessarily think that this is the most beautiful logo on the list, it communicates well. Their tagline, which is almost directly pulled from their mission statement, is “discover your destiny.” Their logo communicates that this is a journey (with the roadway image) and the sun-like shape at the top (illustrating the destiny piece). Not only that, but the roadway has a subtle “H” in it, in case you missed it. Again, not my favorite from a pure aesthetic point of view, but it connects directly to their mission and communicates it well without a ton of effort to explain it, which makes it stand out to me.

The Foundry (Houston, TX)

Of course I’m going to mention one of the logos we designed at Auxano, right? I won’t repeat it here, but I already shared a short case study on this church and their logo here.

New City Church (Phoenix, AZ)

I love the way this logo connects with the way New City talks about their mission. Listen to this, pulled from their website:

“Cities are the intersection of art, politics, and business. New City exists to engage culture where it’s created, weaving the story of God into the story of Phoenix. The desire of the church is not simply to gather on Sundays, but to meet you where you live, work, study and play. The green section in the New City logo represents an oasis among urban streets. Likewise, New City believes that following God breathes new life into our culture. We believe we can actively change our world by shifting the priority set from money, success, and fame to worship, community and mission.”

I couldn’t have articulated it that clearly, but their logo certainly communicates intersection and city, and the colored section makes you want to ask, “What’s different about that block?” The answer they offer: it’s an oasis among urban streets. That’s a great logo and a great mission.

What about you?

The real question that I want to raise is this: what does your logo communicate? Does it say something unique about your church, inviting people to find out more? Then, whether it made Kent’s list of 77 or not, it’s a top logo.

Thanks, Kent, for your time in searching out great logos and keeping the conversation going about how we can, as the Church, use design to effectively communicate vision visually to our congregations and to the world.

John Piper has a lot to say to church leaders. But he often doesn’t address vision casting directly. This video doesn’t necessarily present new ideas, but it is nice to hear the fundamentals of vision expressed from different Christian leaders. It’s also a great snapshot of a “church unique” mission statement.

I received the heads up on this video by Bill Mancini (my Dad) on the Auxano team and some of staff at Concord Baptist in Knoxville who are working through Church Unique.