What To Do with a Bad Ministry Name
When your name is working against building awareness
The final reason to change your church's name is when your current name is working against building awareness. [...]
On Shortening Your Church Name: The Branding Story of Metropolitan Baptist
When shortening your name reflects common understanding and common usage
The fourth reason to change your church's name is when a name streamlines communication by shortening or modifying to reflect common usage. [...]
The Name Change Stories of Grace Point and Christ Fellowship
When your church goes through significant changes
The third strategic reason for a name change is when the new name re-clarifies a church’s identity during a relaunch, an organizational rite of passage, or a new strategic direction. In this post, I [...]
Why Origins Church became Trinity Grace: Name Change Series Story #2
When your church name is a barrier to the people you want to reach
The second strategic reason to change a name is when your name is a barrier to the people you are trying to reach. Churches serious about reaching people far from God have taken great strides to [...]
Church Name Change Series: Story #1 - Cross Church
When your geographical scope of ministry grows beyond your name
The first reason to change your name is when the scope of a church's ministry grows beyond a name that is geographically limited. This has occurred for many churches venturing into a multisite [...]
5 Strategic Reasons to Change Your Church's Name
How to discern when it is time to change your church name
Your name is always your first opportunity to cast vision. Your name says something and means something to everyone who hears it or sees it. A wise leader understands the importance of a ministry's [...]
