In this vlog post I cover Chapter 2 of Church Unique, entitled The Fall of Strategic Planning. This is a sensitive subject because many consider me a strategic planning guy. I would say that I am and I am not. I am a strategic thinker that presents a simpler method for planning. Think strategic planning 2.0. In this chapter I present the typical output of a strategic plan and three fallacies (see the table below) of the classic approach. Later in Church Unique I present the simpler planning method. By the way, I am shocked at how little has been written on this particular subject and how many churches insist on plodding along with dated, cumbersome methods.