What To Do with a Bad Ministry Name
When your name is working against building awareness
The final reason to change your church's name is when your current name is working against building awareness. [...]
The final reason to change your church's name is when your current name is working against building awareness. [...]
The fourth reason to change your church's name is when a name streamlines communication by shortening or modifying to reflect common usage. [...]
The third strategic reason for a name change is when the new name re-clarifies a church’s identity during a relaunch, an organizational rite of passage, or a new strategic direction. In this post, I [...]
The second strategic reason to change a name is when your name is a barrier to the people you are trying to reach. Churches serious about reaching people far from God have taken great strides to [...]
The first reason to change your name is when the scope of a church's ministry grows beyond a name that is geographically limited. This has occurred for many churches venturing into a multisite [...]
Your name is always your first opportunity to cast vision. Your name says something and means something to everyone who hears it or sees it. A wise leader understands the importance of a ministry's [...]
I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.
In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.
I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.
If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.
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