Why should a church leader invest in online presence and functionality for mobile devises today?
These ten stats might surprise you.
1. There are 5.3 billion mobile subscribers (that's 77 percent of the world population).
2. Within 5 years mobile will overtake PC as the most popoular way to get on the Web.
3. In 2011 over 85 percent of new handsets will be able to access the mobile Web.
4. 25% of mobile Web users in the US are mobile only.
5. The number of mobile Web searches has quadrupled in the last year.
6. 71 percent of smartphone users that see TV, press or online ad, do a mobile search.
7. Mobile ad spend worldwide is predicted to sky rocket to $20.6 billion in 2015.
8. The most used mobile apps in the US are games; news; maps; social and music.
9. Paying by mobile i.e. m-payments will be worth US$240 billion in 2011
10. M-payments could reach over US$1 trillion by 2015.
After a few moments of reflection any leader dialing into these stats will want to take action. Here are some questions to consider:
- How do you leverage mobile internet access for the mission of your church?
- How does mobile web and marketing relate to classic ways of building awareness?
- How does mobile web provide new possibilities for brick-and-mortar ministries?
- How does mobile web create a new possibilities for equipping and connecting?
- How does mobile web impact the landscape of missions and missional living?
- How will the mobile web shape how we give?
These ten stats were taken from the longer list at MobiThinking. I found them thru a tweet from DJ Chuang. DJ, by the way, is a great guy who consults with dual passions- the Asian-America church and ministry technology- specifically web and social media. Another guy who can help you stay on top of the technology curve is Tim Peters, a church communications consultant with Auxano.