In reflecting on yesterday's post, several great church marketing campaigns come to mind. One is Sugar Creek Baptist Church's "Live for a Change" initiative. When Auxano navigated the Vision Pathway with this church, they also contracted with us to build their brand, including logo, graphic identity, ministry sub-brands and messaging. The roll out included actual life testimonies of their people that were two sentences long with the exclamation point of "Live for a Change" They even put these testimonies on outdoor billboards (as part of an external ad blitz) in addition to saturating their internal media. Here are a few snippets and a link to some of the stories. Notice the consistent photographic styling and use of the logo as a"bug" to reinforce the brand in these raw and intriguing banners.