Branding and the Unplugged X-Box
One of the characteristics of great brands is delivering an experience that is consistently consistent. Today, an answered prayer was met with an inconsistency for my 14-year old Jacob. Our church leaders have trained Jacob to utilize the weekend services to invite unchurched friends. Finally, and with much anticipation, a lost friend named Juan came with Jacob to The Matrix, a seeker service targeted to the junior high crowd.
After the service, my 14-year old critiqued the ministry he loves and is committed too:
–”Dad, Juan loves X-box and I told him that we can play in the Matrix gameroom before the services starts. Today all of the games remained unplugged.”
–”They always have great videos or some creative element. Today was the first time I can remember when they didn’t do anything like that.”
–”The singer during worship was off vocally. During the worship, it killed me when Juan asked, “what are they saying?”"
Today was a helpful reminder that God’s sovereign goodness and love for Juan are infinite whether our X-boxes are plugged in or not. Yet while the battle belongs to the Lord, we must still prepare our horses.
