As someone geared toward helping others find clarity, I stand somewhere between frustration and sadness when I see blogs that are stuck.
Now some people will immediately object:
- What if people are not trying to be "famous?"
- What's wrong with being humble?
- Maybe their blog is just for a few friends?
Okay, while these are appropriate concerns and may even justify the existence of "random musings," I see a deeper problem at play. The Christian blogger's dilemma is that false humility creates missed opportunity. By hovering in a state of understatement, the rest of the world misses out what God has uniquely put in you. Is it possible that God wants to make a dramatic contribution through you? If so, then failure to discover and decorate the world with your unique voice, is a subtle way of dishonoring God.
What are some practical next steps if you want to make a contribution through blogging with more clarity and passion?
#1 Start by being honest about false humility. How are you tempted by this form of pride? How does that get expressed in your blog?
#2 Reflect on your unique contribution. Consider the anatomy of uniqueness:
- What unique content can you provide?
- What unique voice or style do you bring to any content?
- What perspective or life experiences create unique value for your content?
- What are you passionate about? How does that drive or flavor your content?
- If you could talk to a 100,000 Christians for 5 minutes, what would you say to them?
#3 Find inspiration by noticing the unique focus of other blogs. Here are a few I like.
- Michael Hyatt is about personal productivity in leadership from a CEO and publishers perspective.
- Tim Stevens is about "leading smart;" a no-nonsense, culture savvy, exec. pastor.
- William Vanderbloemen is about creating connections, a Princeton-trained pastor who focuses on search and staffing in the faith-based arena.
- Anne Jackson is about pursuing health and compassion with a transparent style and heart for the church. (How many female believers talk about porn addiction?)
- Mac Lake is about leadership development with a strong practical bent and multi-site church perspective.
#4 Start researching what others have written the subject. Here is a great post on Finding your Blog Focus by Lorelle that goes deeper and has more links on the subject.
#5 Boil down your contribution into a few words or short phrases. No formula - let your personality express itself in how you express it.
#6 Begin thinking and writing from the portal of your own unique contribution. Start asking questions like: Should I rename my blog? What is a good blog tagline? What do my topics say about my contribution? How can each post carry my unique signature, even in a small ways? How can I write more passionately?
Make 2010 a year to push through random musings to deliver the essence of you. The world will be better when you do!