What To Do with a Bad Ministry Name
When your name is working against building awareness
The final reason to change your church's name is when your current name is working against building awareness.
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The final reason to change your church's name is when your current name is working against building awareness.
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The third strategic reason for a name change is when the new name re-clarifies a church’s identity during a relaunch, an organizational rite of passage, or a new strategic direction. In this post, I explore a few examples of this.
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The first reason to change your name is when the scope of a church's ministry grows beyond a name that is geographically limited. This has occurred for many churches venturing into a multisite strategy. For example, as First Baptist Church of Springdale prepares to launch its third campus, they recently navigated a name change to become Cross Church.
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Your name is always your first opportunity to cast vision. Your name says something and means something to everyone who hears it or sees it. A wise leader understands the importance of a ministry's name and maintaining continuity with a name for people inside and outside the organization. Yet, there are some strategic seasons when a name change can be a powerful decision for the vision of the church.
[...]I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline, are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004 I started Auxano, which I sold to LifeWay. In 2014, I founded Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open source, life planning system. In 2019, I founded Denominee to help networks and denominations reinvent how they bring value to the church. I've written seven books, including Future Church, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Church Unique. I enjoy speaking about how to live a life of more meaningful progress. I live in Houston with my wife, Romy, and I have four children.
I currently work with a small group of churches and leaders. If you are interested in life planning or executive coaching individually or taking your church through a Vision Framing engagement based on Future Church, just reach out to set up a conversation.
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